Octo

Octo is a company that started as an audiovisual producer in Belém - PA and became a reference in audiovisual quality in northern Brazil, which led the company to expand its mix of services, with a space that includes coworking, studio recording, photography, podcast, productions, editing room and equipment rental. As the company matured, the company found itself in a position to also build a brand that reflected this new positioning.

 

Our challenge was to build a new visual identity for Octo, which conveyed a message of modernity, visual power, maintaining some aspects of the previous brand, but distancing itself mainly from the colors and shapes of the previous project. Therefore, we replaced the octopus with an octagonal symbol with ' that represents a camera filming, we gave warmer and more dynamic shapes and colors to build the brand language.

 

Creative Leader: Léo Tavares

Movement Designer: Ariel Santos

Original photos and videos: Octo Studios