Aupe Design Co.

+300

Projects

+100

Packaging

+8

Countries

+15

Awards

We design brands with

design and feeling.

Cases

Dot Energy
Packaging

Medcolab
Branding

Mud
Packaging

BetterBe Supplement
Packaging

Pawchoy
Packaging

Feira Moderna
Packaging

WHAT WE DO

Design that breathes.
Brands that live in the heart, not just in the memory.

Leo Tavares e Raphael Iglesias Aupe Design 00

FeelFlow for each project.

1. Immersion

At Aupe, we believe that every project begins with listening and sensitivity. The immersion stage is the moment when we dive into the universe of your brand to understand context, purpose and history. We seek to see beyond the briefing, understanding how the brand connects with people and what makes it unique. This is the foundation that supports the entire creative process.

2. Research

With the basis established, we conduct a detailed investigation of the market, cultural references, visual trends and public behavior. The research broadens horizons and brings valuable inputs that feed creativity, ensuring that each choice is thought out in depth. This is where we find insights that differentiate and give strength to the project.

3. Strategy

Strategy is the common thread that unites inspiration and execution. At this stage, we organize the learning and define clear directions, structuring a safe path for the next phases. We build a reasoning that guarantees coherence in every detail, creating a positioning that highlights the brand in an original, relevant and aligned way with its objectives.

4. Development

It is in development that ideas begin to gain body. We explore visual possibilities, create concepts and test combinations to reach the language that best translates the brand's identity. This is the moment when the process becomes tangible, revealing Aupe's unique personality in each design proposal.

5. Prototyping

Before the final delivery, we put the creations to the test in real scenarios. We simulate applications, test variations, and validate the consistency of the visual system. Prototyping ensures that every detail is functional and that the brand experience is clear, impactful, and coherent at all points of contact. It is the transition between concept and practice.

6. Delivery

The last step is marked by the completion of the creative cycle. We deliver finished materials, organized and ready to be applied in a simple and practical way. In addition, we offer guidance so that the identity and strategy system is used consistently in the future. Our goal is to ensure that each Aupe project becomes memorable, functional and lasting.