Dewy

Dewy is a water with a refreshing flavor in a box, created for people who seek lightness, well-being and conscious choices. With three flavors - orange, lemon and pineapple with mint - the visual identity highlights the freshness and simplicity, reflecting the brand's commitment to natural ingredients, without the addition of sugar or preservatives. The design approach included the creation of the logo, illustrations, color palette and narrative that emphasize purity and balance.

 

The Dewy logo was designed as a fluid inscription, evoking freshness, movement and naturalness - a visual extension of the experience that the drink offers. Fruit icons follow the same principle: continuous and delicate lines, with minimalist shapes that reflect the lightness of the ingredients. With few visual elements and a clear message, the design reinforces the essence of the product: a simple, light and honest drink made for those who want to live in a more refreshing way.