Brotos
Packaging Design
About the project
Brotos Cozinha Vegetariana is a company that emerged with the hunger to change the world through a healthier and lighter diet, without the consumption of animals. The brand believes that a new vision of the way we consume food can radically impact our health and reduce animal suffering.
The company's proposal is 100% natural vegan or vegetarian meals and juices, gluten-free and lactose-free, which can be frozen or consumed on site in a practical and efficient way, precisely for those who want to maintain a balanced diet, even in the midst of daily running.
Our challenge was to build a simple and light brand and communication for the company, as well as a set of labels for Meals, Salads and Juices. For this, we decided to build a language of all kinds that plays with contrasts between colors and the shapes of the letters on the labels.
Regarding labels, we seek to reduce production costs by proposing that, instead of having a label for each of the 10 different dishes, we use a smart and customizable label, where the chef can fill in the labels which flavor of the meal is kept in that pan. This label also serves as a seal for the containers, assisting in their conservation and transport.
Fim
Rua Francisco Rocha, 198. Curitiba PR
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