Nasiol

Branding and Packaging Design

Deliveries

Branding e Packaging Design / Design de embalagem

About the project

About

NASIOL is a world leader in the production of automotive surface protection solutions, using the latest developments in nanotechnology.

Nasiol's specially formulated products are widely used in the automotive industry and are widely sold in more than 145 countries, with 50 exclusive partners and more than 500 resellers. Nasiol products are distributed globally through centers located in the Czech Republic, USA and Turkey, R&D Center and Headquarters.

Despite being the sales leader in its segment in many countries and having the most expensive products compared to competitors, Nasiol was not recognized as a Premium brand and its products did not convey this feeling either. Our job then was to make a total redesign of the brand and its main products.

Concept

Our biggest challenge was to rebuild the brand so that we kept recognizable characteristics of the previous brand, but at the same time propose a sudden change as we were asked.

We kept the shield as a basis, which is a symbol of the protection that the products propose, but we changed the previous form that looked more like a police shield to a more modern form such as a luxury car shield. We also draw the lettering with an elongated and sporty body and center it on the shield, proposing that symbol and lettering are one thing.

As graphics and brand support elements, we create a gradient made with lines that represent the invisible layers of protection that Nasiol products provide to their consumers.

RESULTS

The new brand has been very well accepted by the market since its launch at the SEMA fair of automotive products in the USA.

The renewal of the brand also managed to achieve its main objective, which was to allow Nasiol products to be perceived as Premium in their respective markets, bringing this alignment between launched products and the perception of value that customers had of the product.

Creative Leaders: Raphael Iglesias, Léo Tavares

Designers: Mariana Beck, Arthur Kaleb

Copywriter: Aldenis Rodrigues

Brand

Why change?

Nasiol does not consider itself a vanguard and stagnat in time in any aspect: whether professional, social or of causes and flags raised today. When observing the previous visual identity and brand, Nasiol was no longer represented there.

Their desire to be a reference when people think about caring for their goods, whether they are from the automotive, maritime, or even domestic universe that they use at home in their daily life needed to come to the fore through a new brand. Nasiol wanted to be remembered by the most diverse people on various levels, always showing my quality standard above the competition, linked to the advantages and benefits of the true nanotechnology that I use in all my formulas, as if our products provided magical protection.

Brand purpose

To be the reference brand in quality, experience and added value when it comes to nanocoating. Taking to the various audiences that interact the feeling of wow, magical products and especially designed for those who are passionate about the care and details of each thing.

Positioning (according to the brand's market positions)
"Protect magically"

Packaging

We redesigned more than 60 packages for all of Nasiol's main products in order to globally reposition the brand in the market. After a long process of graphic testing and public reception, we had to adapt some points of our original design such as the use of blue color and finishing with different colors for each product segment.

The final version that was accepted by the market, seen as Premium and implemented had mostly a matte finish with details in hot stamping or special paint.

Fim

Ecero

BawWaw

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