Holom

Holom was born in the premium tea and infusions market with the purpose of transforming the consumption of natural ingredients into a true wellness ritual. In its pre-operational phase, the challenge was to build a brand that balanced health, sophistication and relaxation. 

The project ranges from the branding strategy to the development of high-quality packaging, preparing the brand for a consistent presence in digital channels, hotels, cafes and, in the future, in its own physical store.

 

Illutrations

The illustrations are the visual soul of the packaging, functioning as a window to the origin of each blend. Inspired by the cultivation regions of European and Asian countries, the graphic arts represent the botany and the local landscapes from which the infusions come. This artistic work celebrates the cultural heritage of each ingredient, bringing a balanced and elegant touch of color that enriches the branding and reinforces the exclusivity of each product of the Holom line.