Dreams Bank

Visual Identity

Deliveries

Positioning strategy, Visual identity, icons

About the project

Dreams Bank is an application that aims to help its users achieve their dreams and financial goals. It provides boxes where the user can save money, ask for contributions and receive a refund until they reach the financial plan of this dream. The application also provides goals and plans to help users achieve the goals of each box, in addition to having integrations with the main markets in Brazil, allowing purchases with cashback and further accelerating the process of filling the boxes. Dreams Bank invited us to reposition its brand and new visual identity to reach a new customer segment.

Mapping the target audience of Dreams Bank, we notice a natively digital profile that guarantees practicality, variety and easy understanding of the discourses of financial institutions: always avoiding those who use banking language or who hide the reality of facts and proposals within asterisks and fine lines. With this, we consider it important that the brand's speech raises another bias of this relationship that people have and face financial problems: that of making dreams come true, that of purposes that go beyond day-to-day, to pay the bills.

The idea of this creative concept is to focus on showing that the brand is a partner to make people's dreams come true. The tone of the speech is, therefore, to exemplify the texts of dreams in general that people tend to have, but without a sentimental or attractive tone, but of being a brand that understands what its audience wants at different times of life.

Team

Creative Leader: Leo Tavares

Designers: Leo Tavares and Raphael Iglesias

Manifest and voiceover: Amanda Tavares

Motion: Aline Cristina