HoneyPet
Packaging design
About the project
HoneyPet was created in a highly saturated pet food market with a clear purpose: to offer premium nutrition built on quality, care, and trust. The brand speaks to pet parents who thoughtfully choose what goes into their dog’s bowl every day.
With a strong focus on high protein content and mineral-rich ingredients, the formula supports daily nutrition, vitality, and overall health across different life stages. Every decision is guided by functionality, digestibility, and nutritional balance.
More than food, HoneyPet is daily care translated into nutrition. A brand that strengthens the bond between pets and their owners by combining responsible formulation with an accessible, friendly, and trustworthy communication.
Agency: Aupe Design Co
Creative Direction: Raphael iglesias
Brand Design: Raphael Iglesias & Paulo Martins
Illustrations: Luan Leite
Photography: Sirivivo
















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